Brand Papilio is associated first of all with wedding dresses. Just, as a producer of wedding clothes, the campaign successfully works at the markets of Europe and the USA for many years. But, today, Papilio Fashion House offers to its consumers something bigger. These are several lines of women’s party clothes – wedding clothes, evening clothes, clothes for routs and other ceremonial receptions.
The history of Papilio has more than ten years. For the short period of time the campaign, that as beenfounded in Brest (Belarus), became not only one of the famous members of the wedding industry, but it became famous for the segment of elegant wedding dresses, where the competition is traditionally very high and where an «admission ticket» is not easy to get. One of the Italian specialists pointed out the reason of the success in such a way: „These dresses were so perfectly sewed, that it seems unbelievable having such a price. And brides look much better in them!”
The assessment of a professional couturier is very important, because it opens all the essential principals of the campaign. All the items of Papilio Fashion House are magnificent in quality performance and the selection of materials. The most fastidious clients and the owners of wedding salons/houses in many capitals and towns of the Old World could be convinced of it. But the following is more important. Initially, the heads of the campaign Alena Goretskaya and Irina Poznjk added to the designing and manufacturing of wedding dresses the spirit of high fashion. The models of wedding dresses with trade brend Papilio & Alena Goretskaya have been created and are being created as specific items, in which you can see the elements, that approach a bride’s finery to a real artwork.
From 2002 the campaign takes part in prestigious international exhibitions and wedding fashion shows. Today it has an excellent resume, comprised also by good references of famous grandees. Flourishing like a bay tree, Papilio Fashion House unites under one mask a fashion-studio, a fashion-laboratory and sewing workshop. It has given the campaign more flexibility and has opened new opportunities for embodiment of designers’ ideas. Yearly in Brest at least two excellent collections of wedding and evening dresses are born, which, as a rule, become dominant in Belarus and at the same time they are not left in the shadow at European fashion shows, enriching them with original, stylish and beautiful works.
Now, along with the dresses for fiancées, which have got a real foothold in wedding salons in more than 100 cities of the continent and are presented in 6 collections, other two directions of manufacturing - girlish and woman clothes - are actively developing in the campaign. It has been said already, that these are dresses forsocial routs, parties, etc. Like the wedding lines, the lines of evening dresses invariably give clients a lot of positive emotions. With various stylistics, the impression of Papilio evening dresses is always underlined as having a good taste and scrupulous reasoning of details. In order to make a look more impressive, the campaign traditionally offers to its dresses a wide variety of accessories, which supplement and set off the garbs of brides and ladies, invited to the party.
One more direction was designed by the line Papilio Kids. This brand (mark) produces smart clothes for girls. Their peculiar design often unites magic with innocence or almost adult elegance with sincerity, which is characteristic for a childhood. The last news of the line Popilio Kinds became the fashion collection of school dresses, that has been highly estimated both by specialists and consumers.
The steady positions, that have been gained in the Wedding Fashion World, have allowed the campaign to take the following step. In 2010 a new brand Alena Goretskaya was introduced. The name of its main designer Papilio Fashion House gave the line of wedding dresses the «premium »category. They are made of the best materials, and are the models of the designer’s work and also skillful realization of bright ideas – «complex in simple», when the impression of beauty and harmony is inseparably linked with advanced technologies of creating of items.
The appearance of the elite collection Alena Goretskaya -2011 has been already noticed and pointed out by many glossy editions, which specialize on the theme of wedding receptions. It has also been shown with success at the international exhibitions. Top models of the new brand got the highest marks both for the effect of delicate luxury produced by them and for the filigree trimmings with semiprecious stones and for the complex tissue embroideries.
Soon Pailio Fashion Hause plans to intensify its presence in the highest segment of wedding fashion, and at the same time to remain and even to widen the range of smart clothes of middle price bracket for consumers. The composition of the unique designer’s decisions and modern technologies allow the campaign to face the future with optimism, satisfying the different client’s desires.